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Hello


KAOS Tunnel

KAOS Tunnel

As part of our on-going partnership with Palms and KAOS, we got the opportunity to create content for the club’s general admission tunnel. Continuing our theme of audio-reactive design, we set out to make the content reactive to live sounds from the dancefloor.

Photo by Chase Stevens of the Las Vegas Review Journal

Our idea was to generate infinite logos live until the whole tunnel was full.

Knowing we were going to have an infinite amount of logos filling up the tunnel, we needed to figure out how they were going to animate. I’ve always been fascinated by underwater photography of jellyfish. Their vibrant colors and motion became the main source of inspiration throughout our process.

We visited the club numerous times while it was under construction to get a sense of scale and overall ambience. The walls of the tunnel would be filled with mirrors to create an infinity effect. Our content would live on the ceiling LED screens which was powered by Notch, a real-time motion graphics software.

We hired Volvox out of Brooklyn to execute the Notch build. While we were in BK, we tested the content on the same model of LED screens to work in full scale.


PROJECT

Agency
AKQA

Client
Palms Casino Resort (Station Casinos)

Assignment
General Admission Tunnel

ACCOUNT

Senior Account Director
Daniel Jones

Account Director
Heather Wallberg

CREATIVE

Creative Director
Aaron Seymour-Anderson

Associate Design Director
Carlos Bernal

Art Director
Ian Liu

Senior Motion Designer
Dan Ortiz

PRODUCTION

Motion Studio
FutureDeluxe

Executive Producer
Ant Baena

Creative Director
Rupert Burton

Interactive Design Studio
Volvox

Creative Director
Kamil Nawratil

Notch Designer
Mark McCallum

FREELANCE

Notch Designer
Brett Bolton

KAOS

KAOS